Now, they’ve turned their sights on Equatorial Africa, specifically the Democratic Republic of the Congo, as their next gold mine — and a way to revolutionize the cannabis industry.
“Equatorial Africa is one the best preserved because of the wars, the lack of infrastructure, political unrest. All these situations created isolation there,” Loja explained. “So that’s where we’re going.”
Loja and Roskam built their global powerhouse on inbred strains of cannabis called “landraces” that they’ve collected from all over the world — Argentina, Australia, and Brazil, just to name a few spots. Without these strains, the duo’s various breeding enterprises, Amsterdam coffeeshops, and even distribution centers wouldn’t exist.
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